In 2015, Change.org saw a powerful trend: campaigns started by women were more likely to win and create impact.
THE STORY OF SHE CREATES CHANGE
Data showed that women were better storytellers, they mobilized the community more effectively and once they started a campaign, they were more likely to see it through to the finish line.
In 2016, this was corroborated by researchers at Harvard Kennedy School who analyzed data on Change.org from across the world.
This sparked off an idea. To bring together world class technology for civic engagement, the massive community of millions of users on Change.org and focussed leadership training to exponentially increase the number of women creating change in the world.
That was the beginning of She Creates Change – a powerful community of women champions, leading, and supporting social initiatives that are creating a fundamental shift in how women leaders, their issues and the community around them are recognised and accepted.
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She Creates Change trains women Changemakers who want to make a difference, in digital campaigning, decision maker engagement and media strategy.
We have seen most of these ‘regular’, self-made, relatable women lead agenda-setting campaigns, mobilising hundreds of thousands of people, receiving endorsements from well-known public figures, and appearing on national news media.
Inspired by them, more and more women are using the Change.org platform, creating an ever growing pool of future champions of gender equality.
She Creates Change is anchored on the strong belief that no woman should feel alone. Building and sustaining a community of women Changemakers is core to the success of the program.
Today when a woman becomes part of the She Creates Change Community, she joins an active, engaged network of 150 women across India who provide the social, emotional and technical support to scores of campaigns and ensure that every Changemaker has the best shot at becoming a Champion.
We firmly believe that a strong decision maker participation will transform national narratives around women’s leadership, creating a virtuous circle that exponentially increases our ability to impact SDG 5.
Today, over 50 decision makers from the political and corporate worlds, actively engage with citizens through Change.org to seek their opinion and to respond to their concerns.